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Welcome to "English in Marketing for Chinese Speakers"
Share and discuss marketing tips, hints, techniques and English essentials for the industry.
Category:Business
Language: Chinese
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有关E-mail营销的英文术语
By Wei on 11/21/2009 10:34:18 PM - 0 comments

email marketing terms

E-mail营销跟Web 2.0一样,是个发展迅速的崭新网络营销理念,所以这其中的英文术语也是层出不穷,咱们要想打好email营销长期战争,那么这其中的术语跟行话还是很有必要熟悉、掌握一下的。这星期我们就来熟悉一下一些email营销的一些常用、常见的术语解释跟应用吧。

-Above-the-fold  在网页顶端

If you have a “subscribe to our mailing list” button on your website, you should position it above-the-fold, so that it is more visible and eye-catching.
如果你在网站上有“订阅我们的电子刊物”这么个html按钮键接的话,那么你应该把它放在网页顶端,这样一来就会更为醒目、显眼一点。


-CPM (cost per milli or cost per thousand)  千人成本

The list owner charged us $250 CPM for the mailing list, so that calculates to $.25 for each email address.
该用户信息列表的卖家与我们的价格是250美元CPM,算下来就是.25美元每个email地址了。


-CTR (click through rate)  点击率

CTR is one of the ways to measure an email campaign's success, as it calculates how many unique users actually clicked through the links provided in the email/newsletter.
CTR是用以了解某email营销方案效应如何的测量标准之一,因点击率就是计算有多少个别用户通过email/电子信息刊物上的键接点击进入了某营销页面的。


-Conversion rate  新用户比率

If we are looking to attract newer users, then conversion rate is how we'll measure our success with the email campaign.
如果我们是希望虏获新用户的,那么咱们email营销方案的成功率就得用通过该方案获得的新用户比率来斟酌了。


-Rental list (acquisition list)  租用用户email地址列表


We have to make sure that our rental list is a permission-based opt-in list, otherwise it might do more damage than good.
我们需要保证咱们所用的租用用户email地址列表是用户自愿登记的信息内容,否则应用该列表可能会弄巧成拙。


-House list (retention list)  自家用户email地址列表

Build and add on to your house list as you expand your customer database.
在你扩展你的客户数据信息库的同时,你可以一并打造、增加你的自家用户email地址列表资源。


-Signature file (sig file)  email签名


Signature files at the bottom of our emails/newsletters are also marketing opportunities.
在email/电子刊物最后的那一段签名空格也是一个有效的营销商机。


-Bounce email  退回的email

We checked out the reasons for the bounce email and found that the recipient's address was misspelled.
我们调查了email被退回的原因,结果发现收件人的email地址拼写有误。


-Opt-in (subscribe)  加入订阅


Users opt-in or subscribe to an email listing when they are interested in a product or company.
当用户对某商品或公司企业感兴趣的,那么他们就会加入订阅某email列表。


-Opt-out (unsubscribe)  退出订阅

It is important that we allow our users to opt-out of an email listing easily when they should feel the need.
我们需要允许咱们的用户在他们觉得有这必要时,能够轻松退出订阅某email列表,这很重要。

 

你是否还知道其他email营销术语呢?还是说有何相关疑问的,咱们一起讨论一下吧。

 

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